Leverage your Buyer’s Journey
Put simply, the buyer journey is the purchasing experience and process of your customers. Consisting of four stages – awareness, consideration, purchase and loyalty.
The buyer journey significantly impacts the channels you use, the content you create, the audience you target and the way you communicate.
Optimise for Results
Every social media campaign we build is focused on 3 core areas – audience engagement, conversions and sales. Social media, as a part of the overall marketing strategy, allows us to communicate with your potential customers in a more relaxed environment and ensure they are receiving the appropriate information and insights they need as they make their buying decision.
Through the use of advanced tracking and optimisation software we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information and sales performance.
An Agile Approach
We take an agile approach with our strategy to ensure that the social channels being used are the optimal channel to achieve the desired results. Through quarterly strategic planning and optimisation we make key decisions to ensure these sales objectives are being met.
Join the conversation
That like button is a powerful thing. It means you’ve earned a place in your customers’ frenzied online world. They call it an online community because the users talk back, and you can learn from each other – responding quickly to your followers and building your reputation as a dependable brand. Make your social media fans the first to learn about new products and share special deals. It’s old-fashioned word of mouth without the limits of time and geography.